HOMESERVE SIGNS MAJOR AGREEMENT WITH DAEWOO ELECTRONICS
- Deal represents move into white and brown good warranties
- Homeserve to market to Daewoo Electronics customers
20 February 2008
Homeserve, one of the UK's largest providers of warranty marketing, repair and maintenance solutions for household goods and home infrastructure, is pleased to announce a new partnership with Daewoo Electronics - a world leader in the home electronics market.
The partnership, which is a long-term agreement, will see Homeserve market warranties to Daewoo Electronics customers. As part of the deal Daewoo Electronics and its customers will benefit from Homeserve's extensive infrastructure including its 1,500 people call centre and network of over 5,000 directly employed and sub-contracted engineers. Daewoo Electronics will also be able to gain valuable insight into customers through the Homeserve database. Additionally Daewoo Electronics customers will benefit from exclusive deals on a suite of other Homeserve products.
This new partnership with Daewoo Electronics is significant for Homeserve as it strengthens its position in warranties for white and brown goods, where it already serves Rangemaster, Fagor and De Dietrich customers. It also helps to build its expertise and reputation as a complete provider of home solutions.
Commenting on the appointment Richard Harpin, Chief Executive, Homeserve plc said: "We are really pleased to welcome Martin to Homeserve. Martin has an impressive track record and we're confident that he has the breadth and depth of experience to help us deliver our ambitious plans. Along with the management team, Martin will be central in leading our business growth, specifically our people strategy."
James Cashmore, Trading Director, Homeserve Warranties said: "We are delighted that Daewoo Electronics has selected Homeserve as its sole provider of warranty products. We are confident that our complex and efficient infrastructure combined with our excellent track record in service will benefit both Daewoo and its customers."
Daewoo Electronics has just launched an extensive range of High Definition LCD TVs including a luxury 46" model that is 1080p "Full HD" compatible. It has also just launched a unique product that will copy VHS tapes to DVD as well as recording from Freeview either onto VHS or DVD.
About Homeserve partnerships
Homeserve partnerships are aimed at driving profit and adding value to a huge range of businesses. Homeserve currently works with over 150 partners including utility companies, insurers and credit card companies. By providing their customers with Homeserve's products and services, partners benefit from:
- Profit growth
- Greater breadth - with products that complement their existing offering
- Added value to their customer proposition and form closer customer relationships
- Reduced internal costs - all supply functions are outsourced
- Brand development - products and services can be white labelled
- An excellent customer experience - in home repairs alone, Homeserve achieved 94.9% customer satisfaction in 2005-06 for those surveyed
- A total solution because Homeserve project manages every aspect of the partnership
Ends
For more information please contact:
Holly Clark/Lisa Ward
Citigate Dewe Rogerson
0207 282 2917
About Homeserve
Every forty seconds a Homeserve engineer comes to the rescue of a British household.
With over 3,000 directly and indirectly employed engineers Homeserve offers the UK's only national emergency home repair service backed by a 24 hour claims handling and repair network.
Homeserve also offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 5.8 million policy members in the UK and a further 1.2 million in the USA and France.
About Daewoo Electronics
Daewoo Electronics is an established world leader in the home electronics market. Established in 1971, it has since grown into a global business with more than 64 production sites, R&D and sales centres in more than 40 countries worldwide. Daewoo Electronics Sales UK (DESUK) was established in November 1993.
With a comprehensive range of white and brown goods from refrigeration, microwaves and floor care to state-of-the-art sound and vision products such as plasma & LCD TVs, DVD players, hard drive & DVD recorders and Freeview PVRs, the options are vast.
Daewoo Electronics is a highly reputable household name that has built its reputation by developing high value products that people can trust. With a focus on quality, innovation and performance, Daewoo Electronics also prides itself on its customer care values.